chevron_right Brand story
Australia’s Nation Brand has been co-created with Indigenous designers featuring a kangaroo logo, boomerangs and landscape graphics.
chevron_right Using the brand
Around 900 Australian organisations are using Australia’s Nation Brand. Learn how you can too.
chevron_right Case studies
Australia’s Nation Brand case studies showcase how Australian businesses and organisations are flying the ‘green and gold’ around the world.
chevron_right News and views
Read about what the world thinks of Australia, and how best to position Australian products, people and places internationally. Discover latest news.
chevron_right FAQs
See Frequently Asked Questions about Australia's Nation Brand. Using Australia's Nation Brand and the story behind Australia's Nation Brand.
chevron_right Brand Toolkit
Looking to showcase your products or services to the world? Australia's Nation Brand provides you with free resources to help.
chevron_right Latest news
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Read all news relating to Australia's Nation Brand
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28 News articles
18 February 2022
Australia’s Nation Brand has been designed to inspire the world to invest, visit, study and buy from Australia. Read about how the brand was developed.
Learn how a strong Nation Brand can help to deliver real economic impacts.
Australian scientists flipped the problem to create the world’s first cancer vaccine.
Meet the team of industry experts and leaders behind Australia’s Nation Brand.
Read independent research on how best to position Australian products, people and places internationally. Discover Australia's Nation Brand.
Australia’s Nation Brand assets are available free to eligible Australian businesses and industries of all sizes. See the brand in action.
Australia’s Nation Brand is available for use by Australian businesses and industries representing the nation to an international audience.
13 August 2025
Australia's Nation Brand provides branded messaging for Australia’s people, places and products. Use Australia's Nation Brand in your marketing.
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