chevron_right Brand story
Australia’s Nation Brand has been co-created with Indigenous designers featuring a kangaroo logo, boomerangs and landscape graphics.
chevron_right Using the brand
Join the 350 Australian organisations already using Australia’s Nation Brand. Use Australia's Nation Brand in your marketing.
chevron_right Case studies
Australia’s Nation Brand case studies showcase how Australian businesses and organisations are flying the ‘green and gold’ around the world.
chevron_right News and views
Read about what the world thinks of Australia, and how best to position Australian products, people and places internationally. Discover latest news.
See Frequently Asked Questions about Australia's Nation Brand. Using Australia's Nation Brand and the story behind Australia's Nation Brand.
chevron_right Brand Toolkit
Looking to showcase your products or services to the world? Australia's Nation Brand provides you with free resources to help.
Using the brand
News and views
Discover the latest resources. See how Australian organisations are leveraging the assets. Gain insights and tips on the latest trends and initiatives.
For the second year running, Australia was awarded Best Pavilion at Perumin, Peru's annual mining summit hosted in Arequipa.
Australia’s Nation Brand assets are available free to eligible Australian businesses and industries of all sizes. See the brand in action.
Read independent research on how best to position Australian products, people and places internationally. Discover Australia's Nation Brand.
Australian businesses adopting Australia’s Nation Brand to support their export journeys have a built-in advantage.
Australia’s Nation Brand is available for use by Australian businesses and industries representing the nation to an international audience.
The Australian Fashion Council has created a new Certification Trademark and campaign to drive global demand for Australian brands.
Study Australia leverages Australia's Nation Brand in marketing campaign to reach prospective students. Discover Australia's Nation Brand.
Australia's Nation Brand used to showcase world-class food and wine suppliers in the latest agribusiness campaign. Discover Australia's Nation Brand.
Resources | Article | 3 mins
Key messages to support effective communications to an international audience.
Resources | PDF | 11 pages
Resources | PDF | 1 page
A short visual guide to the Nation Brand and how we act, speak and look.
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