About
Australia’s Nation Brand has been co-created with Indigenous designers featuring a kangaroo logo, boomerangs and landscape graphics.
Brand Toolkit
Looking to showcase your products or services to the world? Australia's Nation Brand provides you with free resources to help.
News
Read about what the world thinks of Australia, and how best to position Australian products, people and places internationally. Discover latest news.
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Discover the latest resources and find out how Australian organisations are leveraging the assets to seek new opportunities internationally. Gain insights and tips on the latest trends and initiatives.
Showing all recent news articles
15 News articles
31 October 2025
Australia has been recognised as a top 10 nation brand for the third year in a row in the 2025 Anholt Nation Brands Index.
17 September 2025
New assets feature the unique sounds of Australia and bring dynamic movement to design elements.
3 September 2025
A new collection of photography and videography in Australia’s Nation Brand Toolkit showcases the country’s thriving agriculture and food industry and innovative First Nations businesses.
21 November 2024
What do jaw-dropping action sequences in the Hollywood movie Deadpool and Wolverine have in common with industrial yeast micro-organisms and frontline tactical watercraft? They’re all examples of Australians making their mark on the world stage.
1 November 2024
Australian businesses co-branding with Australia’s Nation Brand can benefit from the power of a global Top 10 brand when taking their exports to the world.
3 October 2024
There’s no mistaking the meaning of the symbol above. It signals Australia. It is, in fact, the centrepiece of our Nation Brand, the distilled representation of our collective offer and promise.
26 July 2024
With Australian looking great in uniform as they make themselves at home in the athletes’ village, Aussie fans are asking; why does Australia don the green and gold for sporting events?
21 March 2024
There’s never been a better time for Australian exporters to take their products and services to Southeast Asia.
4 March 2024
From 4-6 March 2024, Australia will host leaders from the Association of Southeast Asian Nations (ASEAN) Member States and Timor-Leste in Melbourne at the 2024 ASEAN-Australia Special Summit.
6 February 2024
Professor Georgina Long AO and Professor Richard Scolyer AO are the 2024 Australians of the Year in recognition of tens of thousands of lives saved thanks to their years of ground-breaking research into treatment of melanoma.
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