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Australia’s Nation Brand has been co-created with Indigenous designers featuring a kangaroo logo, boomerangs and landscape graphics.

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Around 900 Australian organisations are using Australia’s Nation Brand. Learn how you can too.

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Australia’s Nation Brand case studies showcase how Australian businesses and organisations are flying the ‘green and gold’ around the world.

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Read about what the world thinks of Australia, and how best to position Australian products, people and places internationally. Discover latest news.

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See Frequently Asked Questions about Australia's Nation Brand. Using Australia's Nation Brand and the story behind Australia's Nation Brand.

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Looking to showcase your products or services to the world? Australia's Nation Brand provides you with free resources to help.

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  • chevron_right Brand story

    Australia’s Nation Brand has been co-created with Indigenous designers featuring a kangaroo logo, boomerangs and landscape graphics.


  • chevron_right Using the brand

    Around 900 Australian organisations are using Australia’s Nation Brand. Learn how you can too.


  • chevron_right Case studies

    Australia’s Nation Brand case studies showcase how Australian businesses and organisations are flying the ‘green and gold’ around the world.


  • chevron_right News and views

    Read about what the world thinks of Australia, and how best to position Australian products, people and places internationally. Discover latest news.


  • chevron_right FAQs

    See Frequently Asked Questions about Australia's Nation Brand. Using Australia's Nation Brand and the story behind Australia's Nation Brand.


  • chevron_right Brand Toolkit

    Looking to showcase your products or services to the world? Australia's Nation Brand provides you with free resources to help.


  • chevron_right Latest news


Latest news

Read all news relating to Australia's Nation Brand

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  • Latest news
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Showing all recent news articles

28 News articles

  • Australia's powerful 'nation brand' is now 9th in the world

    7 November 2023

    Australian businesses adopting Australia’s Nation Brand to support their export journeys have a built-in advantage.

  • The Matildas go far at FIFA Women’s World Cup 2023™

    23 August 2023

    The Matildas have gone further than any other Australian football team at a World Cup coming fourth as the FIFA Women’s World Cup Australia and New Zealand 2023™ came to a close.

  • The Matildas go Beyond Greatness™ for the Round of 16

    8 August 2023

    Outside of the stadiums, the FIFA Women’s World Cup 2023™ has hosted a series of events, including the Beyond Greatness Speaker Series in capital cities around Australia.

  • Why are the Matildas dressed in green & gold?

    1 August 2023

    On Monday, 31 July around 30K fans piled into Melbourne’s Rectangular Stadium and watched as the Matildas tore around in their fresh blue, green and gold ‘away’ uniforms in a breathtaking contest where they defeated Olympic champions Canada four goals to nil.

  • Matildas draw a crowd of 50K in Brisbane in nail biting contest against Nigeria

    28 July 2023

    Australia’s Nation Brand was on show when Australia played against Nigeria at the FIFA Women’s World Cup 2023™.

  • Australia’s Nation Brand appears on the world stage

    21 July 2023

    Australia’s Nation Brand was on show at the halfway line during Matildas’ opening match against the Republic of Ireland at the FIFA Women’s World Cup Australia and New Zealand 2023™ on Thursday, 20 July.

  • FIFA Women’s World Cup Australia and New Zealand 2023™

    7 July 2023

    The FIFA Women’s World Cup™ Trophy stopped off at Austrade’s Adelaide / Tarntanya office on Tuesday, 4 July marking the halfway mark of the trophy’s first-ever global tour.

  • Australia’s Nation Brand is ranked 10th in the world

    18 February 2023

    Read the article and hear from the Balarinji design team behind Australia’s Nation Brand.

  • What are Australia’s top 3 attributes?

    8 March 2022

    See how Australia is perceived in the latest findings from the Anholt-Ipsos Nation Brands Index (NBI).

  • Australia’s Nation Brand draws on our rich culture

    18 February 2022

    Australia’s Nation Brand is inspired by ancient stories from the Dreaming and embedded with a cultural richness that speaks distinctively of Australia.

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In the spirit of reconciliation we acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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