21 July 2023


Australia's Nation Brand appears on the world stage

Australia’s Nation Brand was on show at the halfway line during Matildas’ opening match against the Republic of Ireland at the FIFA Women’s World Cup Australia and New Zealand 2023™ on Thursday, 20 July.

In front of a record 75,784 fans – the biggest crowd for a women’s football game in Australia – the Matildas won the match defeating Ireland 1-0 at Stadium Australia, Sydney – Wangal.

Australia’s Nation Brand will also feature at Matildas’ remaining group matches in Brisbane / Meaanjin, Melbourne/ Naarm and various tournament matches held across Australia.

Balarinji, the Indigenous designers who created the brandmark, attended as Austrade’s special guests.

Austrade’s General Manager, Communication and Marketing, Jessica Hamilton said:

“Tonight, Australians and people all around the world watched the Matildas win thanks to their smarts, creativity, determination and irrepressible optimism. These are the very values encapsulated by Australia’s Nation Brand.

“It’s a brandmark that unifies and endorses the exceptional work done by Australia’s innovators and inventors, our world class products and agriculture, and world leading creative industries and educational institutions. Australia’s Nation Brand represents Australia’s diverse, exciting and emerging stories to the world.”

Australia’s Nation Brand is the umbrella brand for Australian businesses, industries and government agencies to seek new opportunities internationally. It is designed to drive a desire in people. To learn about us. To buy from us. Trade with us. Visit and study with us.

More than 440 free marketing assets and resources are freely available to be used by any Australian business promoting their product or service overseas. Australia’s Nation Brand’s assets and style guide are available for free, all designed with the intention of supporting any Australian business (with an ABN) promoting its products or services internationally. It is also for use by industry associations and organisations, and Federal, State, Territory, and local governments for use at home or internationally.

Learn more about FIFA Women’s World Cup 2023™ at FIFA Women’s World Cup Australia & New Zealand 2023™ and take your business to the world with Australia’s Nation Brand.


Image: Australian players celebrate the team's first goal scored by Steph Catley (obscured) during the FIFA Women's World Cup Australia & New Zealand 2023 Group B match between Australia and Ireland at Stadium Australia on July 20, 2023. (Photo by Matt King - FIFA/FIFA via Getty Images).