28 July 2023


Matildas draw a crowd of 50K in Brisbane in nail biting contest against Nigeria

Australia’s Nation Brand was on show when Australia played against Nigeria at the FIFA Women’s World Cup 2023™.

Almost 50,000 fans watched on at Brisbane Stadium on Thursday night when the Matildas played Nigeria in Brisbane/Meaanjin when the visiting Super Falcons defeated the Australians on their home turf with a score of 3-2.

Brisbane is the Matildas’ Team Base Camp during the FIFA Women’s World Cup Australia and New Zealand 2023™ and the last time they competed against Nigeria was in 2015 at the FIFA Women’s World Cup™ in Canada when the Matildas were the victors.

Prime Minister Anthony Albanese watched on in the stadium along with Senators Penny Wong and Richard Marles and the match was watched by 898,000 around the country, building on the 1.94 million national broadcast average audience for the Matilda’s opening game in Sydney.

FIFA has announced ticket sales have exceeded 1.5 million for the tournament, a new record for any FIFA Women’s World Cup™ event. By the end of the tournament, viewership is forecast to exceed 2 billion worldwide.

Australia’s Nation Brand was again on show at the match in Brisbane/Meaanjin.

Austrade’s General Manager, Communication and Marketing, Jessica Hamilton said:

“We continue to see the Matildas break new ground, elevating women’s sport to new heights with record ticket and merchandise sales, spectator attendance and inspiring match winning performances. At Austrade, we are so grateful that Australia’s Nation Brand can be a part of this record-breaking tournament.

“One of the reasons the brand was created is to help Australian businesses forge new international trade pathways with a nation brand backing them along the way. Being on show at the FIFA Women’s World Cup Australia and New Zealand 2023™, we know we are in good company. We are 100 per cent behind the Matildas for the rest of the tournament.”

Australia’s Nation Brand is the umbrella brand for Australian businesses, industries and government agencies to seek new opportunities internationally. It is designed to drive a desire in people. To learn about us. To buy from us. Trade with us. Visit and study with us.

More than 440 free marketing assets and resources are freely available to be used by any Australian business promoting their product or service overseas. Australia’s Nation Brand’s assets and style guide are available for free, all designed with the intention of supporting any Australian business (with an ABN) promoting its products or services internationally. It is also for use by industry associations and organisations, and Federal, State, Territory, and local governments for use at home or internationally.

Australia’s Nation Brand will be shown at the halfway line of the field again on Monday, 31 July in Melbourne/Naarm when the Matildas play Canada at the Melbourne Rectangular Stadium when the Matildas must win to progress to the next round of the tournament.

Learn more about FIFA Women’s World Cup 2023™ at FIFA Women’s World Cup Australia & New Zealand 2023™ and take your business to the world with Australia’s Nation Brand.


Image: Photo by Chris Hyde - FIFA/FIFA via Getty Images.