18 February 2022

Australia’s Nation Brand draws on our rich culture

Australia’s Nation Brand is inspired by ancient stories from the Dreaming and embedded with a cultural richness that speaks distinctively of Australia.

Co-created with Indigenous design studio, Balarinji, Australia’s Nation Brand elements embody the spirit of ‘Yamulhu awara ambirriju’, meaning ‘Good Country up ahead, good feeling for the future’ in the Yanyuwa language spoken by families in Borroloola in the Northern Territory.

Balarinji looked to create a unique, contemporary expression of Australia’s kangaroo logo in a way that reflects Australia as a future-facing nation, while drawing on the spirit of Country.

To learn more, hear from the Balarinji design team behind Australia’s Nation Brand.