chevron_right Brand story
Australia’s Nation Brand has been co-created with Indigenous designers featuring a kangaroo logo, boomerangs and landscape graphics.
chevron_right Using the brand
Around 900 Australian organisations are using Australia’s Nation Brand. Learn how you can too.
chevron_right Case studies
Australia’s Nation Brand case studies showcase how Australian businesses and organisations are flying the ‘green and gold’ around the world.
chevron_right News and views
Read about what the world thinks of Australia, and how best to position Australian products, people and places internationally. Discover latest news.
chevron_right FAQs
See Frequently Asked Questions about Australia's Nation Brand. Using Australia's Nation Brand and the story behind Australia's Nation Brand.
chevron_right Brand Toolkit
Looking to showcase your products or services to the world? Australia's Nation Brand provides you with free resources to help.
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Discover the latest resources and find out how Australian organisations are leveraging the assets to seek new opportunities internationally. Gain insights and tips on the latest trends and initiatives.
Australian businesses co-branding with Australia’s Nation Brand can benefit from the power of a global Top 10 brand when taking their exports to the world.
Australia’s Nation Brand assets are available free to eligible Australian businesses and industries of all sizes. See the brand in action.
Read independent research on how best to position Australian products, people and places internationally. Discover Australia's Nation Brand.
A new collection of photography and videography in Australia’s Nation Brand Toolkit showcases the country’s thriving agriculture and food industry and innovative First Nations businesses.
What do jaw-dropping action sequences in the Hollywood movie Deadpool and Wolverine have in common with industrial yeast micro-organisms and frontline tactical watercraft? They’re all examples of Australians making their mark on the world stage.
See how Australia is perceived in the latest findings from the Anholt-Ipsos Nation Brands Index (NBI).
The Australian Fashion Council has created a new Certification Trademark and campaign to drive global demand for Australian brands.
Study Australia leverages Australia's Nation Brand in marketing campaign to reach prospective students. Discover Australia's Nation Brand.
Australia's Nation Brand used to showcase world-class food and wine suppliers in the latest agribusiness campaign. Discover Australia's Nation Brand.
Resources | Article | 3 mins
Key messages to support effective communications to an international audience.
Resources | PDF | 11 pages
Resources | PDF | 1 page
A short visual guide to the Nation Brand and how we act, speak and look.
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