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Market insights to help your business

Find out what the world thinks about Australia and how you can help shift perceptions.

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Market insights to help your business

Australia's Nation Brand in action

From a sprinkling to a big splash, Australia’s Nation Brand can be adopted in a number of ways.

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Australia's Nation Brand in action

Who can use Australia's Nation Brand?

Australian businesses and government organisations are invited to use the assets.

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Who can use Australia's Nation Brand?

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Australia's Nation Brand draws on our rich culture

Hear how Indigenous design studio, Balarinji, co-created Australia’s Nation Brand.

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Australia's Nation Brand draws on our rich culture

Where does Australia's brand rank in the world?

Find out where Australia's brand ranks in the 2021 Anholt-Ipsos Nation Brands Index.

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Where does Australia's brand rank in the world?

Developing Australia's Nation Brand

Discover who is behind this industry-led, government enabled initiative.

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Developing Australia's Nation Brand

Latest case studies

Study Australia: Shine with Australia

Inviting international students to 'discover their brilliant future self'.

Case studies
Study Australia: Shine with Australia

Austrade: Agribusiness with us

Encouraging overseas buyers to choose Australian food producers first.

Case studies
Austrade: Agribusiness with us

Dairy Australia: Thrive Together

Embracing Australia’s Nation Brand to amplify the profile of Australian Dairy.

Case studies
Dairy Australia: Thrive Together

Latest resources

How we speak about Australia to the world

Key messages to support effective communications to an international audience.

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How we speak about Australia to the world

Guide to creating Australian stories

This interactive guide steps you through the process to create your story.

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Guide to creating Australian stories

Introducing Australia's Nation Brand

A short visual guide to the Nation Brand and how we act, speak and look.

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Introducing Australia's Nation Brand