18 February 2022

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What is a Nation Brand?

Much more than a logo, a strong Nation Brand delivers real economic impacts.


When we talk to the world with one voice, our voice becomes stronger

Australia’s Nation Brand is a unifying platform to help strengthen our international reputation. It allows us to tell a story that’s confident, consistent, instantly recognisable and valuable to the world. The stronger our global reputation, the easier it will be for Australian businesses to drive demand for their products, services and experiences.

Find out more about what a Nation Brand is and why it’s so important.