The FIFA Women’s World Cup™ Trophy stopped off at Austrade’s Adelaide / Tarntanya office on Tuesday, 4 July marking the halfway mark of the trophy’s first-ever global tour.
The FIFA Women’s World Cup Australia and New Zealand 2023™ kicks off in Sydney /Wangal in a little over a fortnight’s time and Austrade has been invited to display Australia’s Nation Brand at the halfway line during the opening Matildas’ match at Sydney Olympic Park on Thursday, 20 July. The game is expected to attract viewership from more than one billion people globally.
Australia’s Nation Brand will also feature at Matildas’ remaining group matches in Brisbane / Meaanjin and Melbourne/ Naarm and various tournament matches held across Australia.
Football Australia’s Tom Rischbieth and Office for Sport’s Ben Robertson were in Adelaide / Tarntanya for the stop-off along with Austrade’s General Manager, Communication and Marketing, Jessica Hamilton.
Ms Hamilton said: “This is a win for Australia in anyone’s language. We are known for our love of sport and our many exceptional athletes who inspire and captivate audiences worldwide.”
“Australia is also a country of bright ideas and innovation, world-class products and produce, and leading cultural and educational institutions. And we want the world to know more about the rich and diverse stories of our people, places and the things we produce. Enter Nation Brand.”
Australia’s Nation Brand was launched in 2022, designed by Indigenous designers, Balarinji, and is inspired by ancient stories from the Dreaming.
Australia’s Nation Brand’s assets and style guide are available for free, all designed with the intention of supporting any Australian business (with an ABN) promoting its products or services internationally. It is also for use by industry associations and organisations, and Federal, State, Territory, and local governments for use at home or internationally. It has previously been on show to promote Australian government and business at COP27 in Egypt, Asia Fruit Logistica in Bangkok, GamesCom in Germany, and during the Prime Minister’s visit to Indonesia.
“Australia’s Nation Brand is much more than a logo. It offers Australian businesses and associations a suite of more than 440 free marketing assets and resources to promote Australia internationally and currently more than 700 organisations are using these assets,” said Ms Hamilton.