Inspiration behind Australia’s Nation Brand
We’re a progressive nation with a rich culture. Together, we can achieve whatever we set our hearts and minds to. That spirit is at the heart of Australia’s Nation Brand.
Co-created with Indigenous designers, the Brand elements are inspired by ancient stories from the Dreaming and embedded with a cultural richness that speaks distinctively of Australia.
They embody the spirit of Yamulhu awara ambirriju, meaning ‘Good Country up ahead, good feeling for the future’.