Logo
The kangaroo is globally recognised as Australian. It bounds ahead with momentum. The body is formed by three boomerangs. A string of dots in the tail is designed in an Indigenous painted technique.
Font
AU Sans is a custom font designed for Australia’s Nation Brand. It comes in two styles and multiple weights, offering flexibility for a range of uses.
Colour palette
The colour palette is inspired by the sun and Australia’s natural landscape and was designed to bring our optimism to life. It incorporates Australia’s national colours of green and gold, reimagined to reflect our premium goods and services.
River and Track
The graphic devices were created from an Indigenous painted dot technique, inspired by shapes and forms found in our distinct land. A radiating glow of river graphics represent sun-lit rocky pools at The Freshwater Place. Track graphics represent clans travelling Bush Tracks, the Songlines of ancient Country.
Glow
Inspired by Australia’s national flower, the wattle, the glow is painted in an Indigenous dot technique. Blooming of the wattle denotes that the bush has come alive with growth. The glow is cropped and used sparingly on images.
