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Australia’s Nation Brand has been co-created with Indigenous designers featuring a kangaroo logo, boomerangs and landscape graphics.

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Join the 350 Australian organisations already using Australia’s Nation Brand. Use Australia's Nation Brand in your marketing.

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Australia’s Nation Brand case studies showcase how Australian businesses and organisations are flying the ‘green and gold’ around the world.

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Read about what the world thinks of Australia, and how best to position Australian products, people and places internationally. Discover latest news.

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See Frequently Asked Questions about Australia's Nation Brand. Using Australia's Nation Brand and the story behind Australia's Nation Brand.

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Looking to showcase your products or services to the world? Australia's Nation Brand provides you with free resources to help.

  • Brand storychevron_right
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    chevron_right Brand story

    Australia’s Nation Brand has been co-created with Indigenous designers featuring a kangaroo logo, boomerangs and landscape graphics.


  • Using the brandchevron_right
  • arrow_back

    chevron_right Using the brand

    Join the 350 Australian organisations already using Australia’s Nation Brand. Use Australia's Nation Brand in your marketing.


  • Case studieschevron_right
  • arrow_back

    chevron_right Case studies

    Australia’s Nation Brand case studies showcase how Australian businesses and organisations are flying the ‘green and gold’ around the world.


  • News and viewschevron_right
  • arrow_back

    chevron_right News and views

    Read about what the world thinks of Australia, and how best to position Australian products, people and places internationally. Discover latest news.


  • FAQschevron_right
  • arrow_back

    chevron_right FAQs

    See Frequently Asked Questions about Australia's Nation Brand. Using Australia's Nation Brand and the story behind Australia's Nation Brand.


  • Brand Toolkitchevron_right
  • arrow_back

    chevron_right Brand Toolkit

    Looking to showcase your products or services to the world? Australia's Nation Brand provides you with free resources to help.


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In the spirit of reconciliation we acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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