How does Australia sound? How do we move? New sonic and motion branding will strengthen and grow Australia’s national identity.
Sound and animation assets have been added to Australia’s Nation Brand Toolkit(Opens in a new tab/window) for use across digital, event and multimedia applications.
These new assets are designed to elevate branded content, helping business, industry and government create compelling marketing materials that encourage the world to invest, visit, study with and buy from Australia.
How we sound
Unique sounds of Australia have been captured in Bush and rainforest, Billabong, Desert night, and Ocean and harbour soundscapes. Inspired by First Nations culture and the natural environment, the new sonic branding features sounds ranging from kookaburra and magpie calls, to crashing waves and a crackling fire.
Listen to soundscapes(Opens in a new tab/window) in Australia's Nation Brand Toolkit.
How we move
The kangaroo bounds forward in Australia’s animated logo, representing the notion in Yanyuwa language that inspired the design; ‘good Country up ahead, good feeling for the future.’
View logo animations(Opens in a new tab/window) in Australia's Nation Brand Toolkit.
Representing elements in the Australian landscape, the golden River, Track and Glow graphics are shining brighter than ever in motion.
View River, Track and Glow animations(Opens in a new tab/window) in Australia's Nation Brand Toolkit.
Using Australia’s Nation Brand
Need inspiration or help using the resources in Australia’s Nation Brand Toolkit(Opens in a new tab/window)? Check out the updated Australia’s Nation Brand Guidelines(Opens in a new tab/window) and Digital Asset User Guide(Opens in a new tab/window).